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The Full Customer Journey: Why Experience Metric Matters More Than Conversion Header

Why Digital Experience Metrics Matter More Than Conversion

By Alex Iacchetta - Optimization

A conversion confirms a transaction, not a relationship. If the journey to that moment was filled with friction, frustration, or confusion, the experience may be costing you more than it delivers.  Why Conversion Rate Isn't Enough Conversion rate has long been treated as the ultimate measure of digital success. It's clean, quantifiable, and easy to report. But here's what it ...

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